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pacificUV was formed in the late 1990’s in Athens, Georgia. Half the band wanted to sound like a psychedelic Jesus and Mary Chain tripping on Nyquil, while the other half wanted to play one chord for 45 minutes to determine its color. Somehow, what emerged from these disparate goals was their critically acclaimed, 4 years in the making, self-titled debut album, pacificUV that Rolling Stone called a “masterpiece”. The perfect mixture of noise and melody, the first L.P. was a sprawling ambient landscape that revealed a myriad of influences, from shoegaze to 60’s rock, to slow core to post-rock.

Following a move to Portland, Oregon and the release of their second L.P. – Longplay 2 – in 2008, the band moved back to its native Athens, Georgia and spent the last two years recording its third, and best, record, WEEKENDS. Featuring guest appearances by such Athens luminaries as B.P. Helium (of Montreal) and John Fernandez (Olivia Tremor Control), WEEKENDS is the sound of a band diversifying: the Magnetic Fields electro pop of “funny girl” or the vocoder rush of “ballerina” finds pacificUV embracing a more melodic direction while still maintaining the lush, ethereal, production aesthetic for which they are known.

The lyrical inspiration for WEEKENDS is the disintegration of a romantic relationship. What does one do on the weekends once love has disappeared? The pill case inspired album art suggests one answer.
From “funny girl” and “ballerina” to the hangover ballads of “going home” and “baby blue”, WEEKENDS is sequenced to suggest the highs and lows one might experience on any given weekend when attempting to forget the past.

Previous Press

Rolling Stone: “…a masterpiece”

SPIN: “…the atmosphere is thicker, the guitars more towering and the catharsis more rewarding than seems likely on Planet Earth.”

Pitchfork: “7.9…a welcoming security blanket for the winter’s thaw…”

NPR: “…blissful, atmospheric, space-rock… deftly and beautifully
 orchestrated sound…”

CMJ: “Shoegazing with a country drawl…”

Alternative Press: “4 stars out of 5 – with a symphonic sense of purpose, the volume ratchets ever upward before exhaling through a sequence of lush but ephemeral tracks…”

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